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International Business : The Challenge of Global Competition

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This new edition has been developed specifically to meet the needs of international business students across the globe. Enriched wuth colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with first- hand international business experience, specializing in international management, finance, law, global startegy, and marketing- a claim no other text can make. Enhancement to this Global Edition include : • Global debates – a brand new feature examining different perspectives on contemporary challenges that have face international cmopanies and managers involved in nternational business. • WORLDview boxes designed to incorporate a wide range of business examles from throughout the world and offer applications of key concepts to help students relate the materia to the real world • A new chapter Global ‘Leadership issues and practices’ has been adde to reflect their growing nterest and importance in international business.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

330 BAL e

Penerbit

New York : Mc Graw Hill., 2008

Deskripsi Fisik

xxxi + 623 hlm; 22 x 28,5 cm

Bahasa

Indonesia

ISBN/ISSN

978-0-07-353016-1

Klasifikasi

330 BAL e

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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